BONE by Ioana Liliana Gheorghe

RO: Aceasta domnisoara, Ioana Liliana Gheorghe aka Fashezine, este plina de surpize! Cu totii o stim ca este o mare fashionista, dar se pare ca Ioana are mai multe de ascuns sau de spus… si anume brandul ei personal de accesorii, BONE.

Produsele BONE sunt extravagante, memorabile, in mod evident nu vitale, dar atat de necesare.
Eclectice si pline de personalitate, accesoriile BONE intrunesc caracteristicile oricarui brand de lux, cum ar fi designul si calitatea, dar fara eticheta aferenta cu pretul de lux.

Materiatele folosite sunt in mod similar speciale, si naturale, insa modalitatea procurarii lor este un proces secret. Tot ce se poate dezvalui este ca perlele de cultura, coralul, amazonitul, quartul, dar si cristalele de toate felurile, portelanul, si multe alte materiale similare joaca un rol important in intregirea acestui proces misterios. Produsele BONE transcend trendurile sezoniere, imbinand influente clasice cu influente contemporane, comori vintage cu elemente moderne, si piese elegante cu detalii nonconformiste. Inspirate din istorie, arhitectura, cultura contemporana, dar in mod special din magia naturii, colierele BONE vor completa orice tinuta. Realizate manual, toate produsele sunt manufacturate pe baza de comanda. 

LOVE IS DEAD este o colectie cu un spirit antitetic romantismului cliseic. Aceasta prima colectie semnata BONE nu se doreste un manifest impotriva conceptului general de romantism si dragoste, ci doar impotriva iubirii superficiale care se da si se ia cu usurinta, si care a ajuns sa defineasca societatea contemporana.

Inspirata din literatura, muzica, si pictura… Anna Karenina, Isolda lui Wagner, Ophelia, atat cea conturata de Shakespeare, dar si cea pictata de Millais, clasica poveste a Julietei, Madama Butterfly, Sibyl Vane, cea a lui Nabokov, dar mai ales cea schitata de Oscar Wilde, toate sunt femei care au trait, luptat, si murit pentru dragoste.

In acelasi timp, sensibila si puternica, instinctiva si rationala, romantica si nonconformista, colorata si morbida, inocenta si indrazneata, aceasta este o colectie ce incearca sa reprezinte complexitatea feminitatii, indepartandu-se de stereotipurile plate de obicei asociate cu sexul feminin.
EN: This young lady, Ioana Liliana Gheorghe aka Fashezine, is really full of surprises! We all know her for the fashionista that she is, but it seems that Ioana has more to hide or to share… I’m talking about her personal jewelry brand, BONE.

BONE products are extravagant, memorable, clearly not vital, but incredibly necessary. Eclectic, and full of personality, BONE accessories met the characteristics of any luxury brand, like design and quality, but without the corresponding high price tag. The materials used are similarly special, and natural, yet the method in which they are acquired is a a secret process. All that can be revealed is that culture pearls, coral, ammonite, quartz, but also all types of crystals, porcelain, and many similar materials, play an important role in completing this mysterious process.


BONE products transcend seasonal trends, combining classic influences with modern ones, vintage treasures with modern elements, and elegant pieces with avant-garde details. Inspired by history, architecture, contemporary culture, but specifically by the magic of nature, BONE necklaces will complete any look. Executed by hand, all products are manufactured on demand. 

LOVE IS DEAD is a collection with a spirit antithetical to romantic clichés. This first BONE collection is not intended as a manifesto against the general concept of romanticism and love, but only against superficial love which is being given and taken with great ease, and which came to define contemporary society.


Inspired by literature, music, and painting… Anna Karenina, Wagner’s Isolde, Ophelia, both the one outlined by Shakespeare, and the one painted by Millais, the classic Juliet, Madam Butterfly, Sibyl Vane, that of Nabokov, but especially the one described by Oscar Wilde, were all women who lived, fought, and died for love.

At the same time sensitive and strong, instinctive and rational, romantic and nonconformist, colorful and morbid, innocent and daring, this is a collection that tries to represent the complexity of femininity, distancing itself from the stereotypes usually associate with the feminine gender.

Va prezint doar cateva piese preferate din prima sa colectie… 
Here are a few of my personal favorites from her first collection… 


Mint Margarita
Aurora Red

Pink Champagne

Rose Smoke

Nu-i asa ca sunt pur si simplu minunate?
Aren’t they simply gorgeous?



Lots of love, 
Aleka Sarah.

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